TaB Diet Cola 12 Pack

Features

• Tab Diet Cola From Coca Cola
• Tab was introduced as a diet drink in the mid 1960s by Coca-Cola.
• designer Sid Dickens gave the name its familiar capitalisation pattern ("TaB")
• Tab is still produced in the Los Angeles area
• 12-12pz Cans Per Package

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Product Description

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Product Description
Tab contains 12-12oz Cans. TaB was introduced as a diet drink in the mid 1960s by Coca-Cola. According to the Coca-Cola Web page, the beverage is called Tab because it helps people who keep tabs on what they consume. According to an Atlanta Magazine article published in May 1963, Coca-Cola's marketing research department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company's own staff. The list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, "Tabb" was chosen, influenced by the possible play on words, and shortened to "Tab" during development, and designer Sid Dickens gave the name its familiar capitalisation pattern ("TaB") in the logo he designed.

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